Corporate Culture SHIFTS workshops engage both sides of the brain because when we design a customized program for you we find ways to allow participants to learn by watching, doing, feeling AND thinking.
This active involvement results in processing information at a deeper level than mere memorization can achieve. Our techniques result in "episodic memory" – a deeper kind of memory specific to an event. The result is a participant doesn’t have to remember an idea or technique; they can reconstruct the idea or technique from their powerful memory of the event that they physically and emotionally experienced.
In short, our dynamic experiential workshop approach makes your program objectives sticky.
There’s science behind our approach. The watching, doing, feeling and thinking we employ owes a debt Dr. Bernice McCarthy’s 4MAT model. 4MAT is a framework for understanding the way people and organizations learn, communicate and evolve. It provides a common language for understanding the way individuals and groups move through the process of experiencing, assimilating, acting upon and integrating knowledge.