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Inspire / Be Inspired

We’re Humans not Vulcans.

Or to put it another way, we think with our hearts not with our heads.

Neuroscientists have discovered that we make decisions based on emotions. They have studied patients with damage to the specific part of their brains that govern emotions but no damage to their logic centers. They find they these individuals cannot make even simple decisions such as what to eat.

The old sexist joke is that “no woman ever bought a pair of shoes because they were sensible”.

I’ll go one further and claim that every man who buys a car makes an emotional decision. It’s easy to that a sports car is an emotional decision, but what about a minivan? It’s still an emotional choice. A minvan is a decision to keep the family together, to drive children and children’s friends to soccer practice, to haul heavy hockey equipment to the rink.

The same emotional factors come into play when you motivate your team.

Think of a situation where you had laid out a strategic plan, an organizational change or even an adjustment to a process. You may have bulletproof facts, reason, and logic on your side, and believed there was absolutely no way the other person could say no to your perfectly constructed argument and proposal. To do so would be impossible, you figured, because there was no other logical solution or answer.

 And then the other person dug in his heels and refused to budge. She wasn’t swayed by your logic.

In these situations, you may have neglected to build a story that touched the other person’s heart. That made a case for change because it was the right thing to do. That painted a picture of the world as it could be, where they were the hero of the tale.

It’s easier to motivate with inspiration than facts.

And nothing inspires more than a good story.

Because we’re Humans not Vulcans.

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Ken Cameron

Ken Cameron is one of Canada's most successful playwrights and one of Calgary's most imaginative corporate trainers and faciliators. Ken uses his creative background to design sessions that draw aout even the most introverted participants.

As a coach and corporate trainer Ken has worked with and lead workshops for many senior business leaders and dynamic organizations.